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Calling all merchants! Take part in the Holly Jolly Shopping Trail

Get excited! Visit Bay Area Houston participating cities League City, Nassau Bay, Kemah, Clear Lake Shores, and Seabrook will launch a new Holiday Shopping Passport Campaign for 2022 called the Holly Jolly Shopping Trail.

Be part of the fun! Submit your business listing information and provide your special holiday offer before Friday, September 30, to participate. The Holly Jolly Shopping Trail will launch in November and run through December 31, 2022.

The Holly Jolly Shopping Trail will showcase local retail businesses, promote unique experiential holiday gifts, and allow passholders to redeem discounts at featured partner locations. The shopping passport will be a key component of seasonal marketing efforts for the region and be promoted as an integral part of this year’s League City Hometown Holiday campaign.

The Idea: The Holly Jolly Shopping Trail will offer a collection of local gift ideas and exclusive passholder deals from area boutiques, shops, stores, and select businesses.

Creative: This year, our campaign’s creative theme focuses on celebrating a “Season of Magic and Memories.” Beyond discounts and savings, we invite businesses to showcase special offers for unique gift ideas and experience packages.

Your offer is the incentive to attract customers to visit your business and spend more money with you. We encourage you to be creative! Consider including a special holiday gift package for a DIY, a make & take gift, a holiday crafting experience, a class, or even a tasting event.


Visit Bay Area Houston’s technology company, Bandwango, will build and launch the digital savings passport. The Holly Jolly Shopping Trail will be instantly delivered to a customer’s phone via text and email with no apps to download.

This is the second digital passport launched by Visit Bay Area Houston. The first Pass, a culinary challenge called “Corks and Forks”, went live this summer and promotes the local food scene.